Summary: Google has announced it will not implement a standalone prompt for third-party cookie choices in Chrome as part of its Privacy Sandbox initiative. Instead, the company will focus on enhancing privacy features within Chrome, including IP protection for users in Incognito mode. This decision follows feedback from various stakeholders and highlights ongoing regulatory scrutiny faced by the tech giant.
Affected: Google Chrome
Keypoints :
- Google will maintain its current method of allowing users to manage third-party cookie settings via Chrome’s Privacy and Security Settings.
- The company plans to enhance tracking protections in Incognito mode and introduce a new IP Protection feature by Q3 2025.
- Google faces increasing regulatory scrutiny, including proposals to divest its Chrome browser to foster competition.
Source: https://thehackernews.com/2025/04/google-drops-cookie-prompt-in-chrome.html