The UK’s ICO campaign in 2025 significantly improved cookie consent compliance across top websites, giving millions more control over online tracking. Enforcement actions led to widespread industry changes, with only 21 sites remaining non-compliant, underscoring the importance of privacy regulation. #UKICO #CookieConsent
Keypoints
- The ICO issued enforcement notices to push websites toward compliance with cookie rules in 2025.
- Over 80% of the UK’s top websites now offer users better control over personalized advertising tracking.
- Enforcement actions included warnings, investigations, and preliminary notices against non-compliant sites.
- Industry-wide infrastructure changes improved cookie banners, making rejection options clearer and more accessible.
- The ICO will continue monitoring compliance and exploring privacy-friendly advertising solutions with stakeholders.
Read More: https://thecyberexpress.com/uk-cookie-consent-enforcement-campaign/