States with laws requiring data brokers to register are ramping up enforcement

Summary: California has fined data broker Key Marketing Advantage, LLC (KMA) ,800 for failing to register, marking the fifth such financial penalty since November 2022. This follows an enforcement sweep initiated by the state, which has led to warnings for other data brokers in Texas to comply with new registration laws. Privacy advocates emphasize the importance of broker registries in regulating the data industry effectively.

Affected: Key Marketing Advantage, LLC (KMA), Complete Mailing Lists (CML), LoopMe Limited, RocketReach

Keypoints :

• California imposed a ,800 fine on KMA, part of a broader enforcement effort against unregistered data brokers.
• Texas has warned multiple data brokers about compliance with its new privacy law requiring registration by March 1, 2024.
• KMA’s president acknowledges a misunderstanding of the registration requirements, taking full responsibility for the oversight.