Texas Attorney General Ken Paxton said Samsung agreed to stop collecting and processing Automated Content Recognition (ACR) viewing data from Texas consumers without first obtaining consent, resolving a lawsuit the state filed in December. Samsung will update its smart TVs with clear, conspicuous disclosure and consent screens while similar lawsuits against Sony, LG, Hisense, and TCL continue. #Samsung #KenPaxton
Keypoints
- Ken Paxton sued five smart TV manufacturers—Samsung, Sony, LG, Hisense, and TCL—for collecting ACR data without full consumer consent.
- Samsung agreed to stop collecting and processing ACR data from Texas consumers without prior consent as part of resolving the suit.
- Samsung will update its smart TVs with clear and conspicuous disclosure and consent screens to inform users how ACR data is used.
- ACR captures real-time TV viewing habits, and manufacturers have monetized this data by selling it to advertisers and other organizations.
- Lawsuits against the other TV manufacturers are still ongoing.
Read More: https://therecord.media/samsung-updates-acr-privacy-practices-texas