Meta Platforms is introducing privacy-focused advertising on WhatsApp through its Status feature, aiming to monetize without compromising user privacy. They emphasize that end-to-end encryption remains intact and personal messages are not used for ad targeting. #Meta #WhatsAppAds
Keypoints
- Meta is rolling out ads on WhatsApp’s Status tab, similar to Stories, with a gradual rollout.
- The company assures that user messages, calls, and statuses remain end-to-end encrypted and private.
- Ads are targeted using limited information such as location, device data, and user activity within WhatsApp.
- WhatsApp will not sell or share personal phone numbers or access personal message content for advertising.
- The company added privacy warnings to its Meta AI chatbot to alert users about public sharing of prompts.
Read More: https://thehackernews.com/2025/06/meta-starts-showing-ads-on-whatsapp.html