European AI company’s ‘reputation reports’ are inaccurate and illegal, watchdog claims

European AI company’s ‘reputation reports’ are inaccurate and illegal, watchdog claims

noyb has filed a complaint against Lithuanian data broker Whitebridge AI for allegedly illegally selling and processing personal data collected from social media, often spreading inaccurate information. The case highlights serious GDPR violations related to data access rights and unlawful data selling practices. #WhitebridgeAI #GDPRViolation

Keypoints

  • Whitebridge AI collects personal data from publicly available online sources, including social media.
  • noyb claims the company sells reputation reports containing potentially inaccurate information.
  • The reports allegedly include personal details, personality traits, and potentially sensitive content.
  • Whitebridge AI is accused of violating GDPR rules by unlawfully selling data and denying free data access.
  • Authorities in Lithuania are being asked to impose fines and enforce compliance with data protection laws.

Read More: https://therecord.media/reputation-reports-data-broker-noyb-complaint-lithuania