A Texas-based data broker, Rickenbacher Data LLC (Datamasters), has been fined by the California Privacy Protection Agency for illegally selling sensitive health and personal information. The CPPA ordered them to cease selling Californians’ data and imposed a $45,000 penalty, citing risks of misuse for targeted advertising or other malicious purposes. #Datamasters #CPPA #personaldata #healthprivacy
Keypoints
- Datamasters was fined for selling unregistered medical and personal data in California.
- The company marketed lists containing sensitive health information and personal demographics.
- The CPPA emphasized risks of misuse, such as targeting vulnerable populations for harmful purposes.
- Datamasters was ordered to stop reselling personal data of Californians immediately.
- The case highlights privacy concerns associated with data brokers handling sensitive information.
Read More: https://therecord.media/ccpa-fines-data-broker-selling-lists-alzheimers