The JUICYJAM operation is a state-sponsored social media harassment and doxxing campaign actively targeting Thailand’s pro-democracy movement since August 2020. Utilizing a fabricated persona to conduct online harassment, the campaign has resulted in ongoing intimidation, surveillance, and repression of dissenting voices, as evidenced by leaked documents linking its orchestration to the Royal Thai Armed Forces and Royal Thai Police. Affected: Thailand, Pro-Democracy Movement
Keypoints :
- The JUICYJAM campaign has been targeting the Thai pro-democracy movement since August 2020.
- It is characterized by sustained online harassment and doxxing of pro-democracy activists.
- The campaign is attributed to the Royal Thai Armed Forces and Royal Thai Police, based on leaked documents from March 2025.
- JUICYJAM operates primarily on social media platforms like X (formerly Twitter) and Facebook.
- The campaign effectively utilizes an inauthentic persona, referred to as “Ms. Juk Khlong Sam.”
- Victims of the campaign have been subjected to arrests and severe repercussions, including violence.
- Doxxing tactics employed have resulted in intimidation and judicial harassment.
- Platform policies on doxxing have proven insufficient in addressing the complexities of state-sponsored campaigns against civil society.
MITRE Techniques :
- TA0011: Social Media Campaigns – Utilizes social media platforms to disseminate harassment content and misinformation.
- TA0018: Doxxing – Collects personal information on activists and shares it publicly to intimidate and suppress dissent.
- TA0043: Exploit Identification and Mitigation – Exploits opportunities for misinformation and disinformation campaigns aimed at undermining the pro-democracy narrative.
- TA0049: Social Engineering – Engages followers to report activists to authorities using their doxxed information.
Indicator of Compromise :
- [URL] jjookklong3.wordpress[.]com
- [URL] jjookklong3.blogspot[.]com
- [X account] https://x.com/jjookklong3
- [FB Page] https://www.facebook.com/jjookklong3
Full Story: https://citizenlab.ca/2025/04/how-thai-authorities-use-online-doxxing-to-suppress-dissent/