California authorities have fined Datamasters for selling health and personal data without proper registration, highlighting enforcement under the California Delete Act. The company faced penalties and operational restrictions after reselling sensitive information of millions, including data related to medical conditions, age, race, and political views. #Datamasters #CaliforniaDeleteAct
Keypoints
- Datamasters was fined $45,000 for failing to register as a data broker in California.
- The company was found to have bought and resold personal health, demographic, and political data of millions.
- Starting in 2026, consumers will have access to DROP to request data removal from registered brokers.
- Despite claims of not doing business in California, Datamasters continued operations and violated regulations.
- Additional fines were issued to S&P Global Inc. for delays in registering as a data broker for 2024.