Ad fraud has escalated into a systemic threat to the digital economy, with mobile fraud rising 21% in 2024 and programmatic ad fraud costing the industry nearly $50 billion. During Data Privacy Week 2026, experts like Dhiraj Gupta of mFilterIt emphasize that independent verification, real-time data-flow audits, and continuous partner accountability are essential to restore trust and demonstrate operational control. #DataPrivacyWeek2026 #mFilterIt
Keypoints
- Ad fraud is eroding consumer trust and industry revenue, with major increases in mobile and programmatic fraud.
- Independent verification and data-flow audits validate campaign behavior beyond platform-reported metrics.
- Programmatic advertising multiplies data sharing across intermediaries, reducing visibility into downstream usage.
- Consent frameworks often fail to enforce downstream behavior without runtime monitoring and continuous oversight.
- Brands must adopt continuous audits, partner risk scoring, and operational privacy controls to prove compliance and protect trust.
Read More: https://thecyberexpress.com/data-privacy-week-2026-interview-dhiraj-gupta/