Backups alone only allow recovery after data loss, but they do not keep businesses operational during outages, leaving organizations exposed to immediate revenue and reputational harm. A comprehensive BCDR strategy—especially hybrid cloud backup with rapid failover—maintains operations, reduces costly downtime, and creates recurring service opportunities for MSPs. #Datto #Kaseya
Keypoints
- Backups protect data but do not ensure business continuity during downtime.
- Downtime is expensive—research estimates roughly $9,000 per minute or $540,000 per hour.
- BCDR enables rapid failover and virtualized operations so businesses can continue while primary systems are restored.
- Hybrid cloud backup combines local speed with cloud replication to defend against ransomware and infrastructure failures.
- MSPs can turn BCDR into recurring revenue by framing conversations around business impact and quantifiable downtime costs.
Read More: https://www.bleepingcomputer.com/news/security/the-backup-myth-that-is-putting-businesses-at-risk/