Several major ad companies allegedly ignored Global Privacy Control opt-out signals on California websites, with webXray finding 194 advertising services failing to honor user opt-outs. The report claims Google, Microsoft, and Meta frequently set advertising cookies despite GPC signals, raising potential CCPA violations and echoing past fines against companies like Sephora and Disney. #Google #Microsoft #Meta #GlobalPrivacyControl #webXray #CCPA
Keypoints
- webXray audited California web traffic and found 194 ad services ignoring GPC opt-out signals.
- Google allegedly failed to honor GPC 86% of the time and responded by setting an IDE advertising cookie.
- Microsoft reportedly ignored opt-outs 50% of the time and uses a similar server response, while saying some cookies are operationally necessary.
- Meta’s code is said to load unconditionally and set tracking cookies regardless of GPC, with a reported 69% failure rate.
- Ignoring GPC may violate the CCPA, and California has fined companies previously for similar noncompliance (e.g., Sephora, Disney).
Read More: https://therecord.media/big-tech-fails-to-opt-out-users-requesting-not-to-be-tracked