The Austrian Supreme Court ruled that Meta’s personalized advertising model violates GDPR and is illegal within the EU. This decision establishes a legal precedent requiring Meta to provide users with access to their personal data and obtain explicit consent for data processing. #Meta #GDPR
Keypoints
- The Austrian Supreme Court found Meta’s ad targeting practices illegal under GDPR.
- Meta is now required to give users access to their personal data within two weeks of request.
- The court ruled Meta’s data collection without explicit consent breaches privacy laws.
- Meta argued that data processing for ads is necessary for their services, but the court disagreed.
- Users can now opt out of personalized ads or pay a subscription to prevent data use for advertising.
Read More: https://therecord.media/austria-court-meta-ruling