Canada’s privacy commissioner has launched an investigation into Toronto-area billboards that use facial detection technology to analyze age and gender for targeted advertising. The controversy centers around privacy concerns and the legality of processing such data under Canadian privacy laws. #FacialDetection #TorontoBillboards
Keypoints
- The privacy commissioner is examining the legality of billboards using facial detection technology in Canada.
- The billboards are located near Toronto’s Union Station and analyze passersby’s age and gender.
- According to the owner, Cineplex Digital Media, no personal data or images are stored, and processing occurs rapidly.
- The debate was sparked by a Reddit post highlighting the alleged facial detection capabilities.
- The investigation focuses on compliance with Canada’s Personal Information Protection and Electronic Documents Act.
Read More: https://therecord.media/canada-privacy-regulator-to-probe-face-scanning-billboards