Google is now incorporating ads into its AI Overviews and AI mode, claiming they are “helpful” for users seeking quick access to relevant businesses and services. The rollout is happening in the US, and while user observations vary, Google emphasizes the potential benefits of targeted advertising in AI search results. #GoogleAI #AIOverviews #adrollout #digitaladvertising
Keypoints
- Google has started adding ads to AI Overviews and AI mode in the US, creating new monetization opportunities.
- Google promotes these ads as helpful for users to find relevant businesses and services quickly.
- Some users have observed ads appearing below AI Overviews, alongside traditional search links.
- Google claims its internal data suggests ads in AI search results improve user experience by providing useful connections.
- The expansion of ads in AI features could increase overall Google’s advertising revenue beyond the existing $72.5 billion quarterly figure.
Read More: https://www.bleepingcomputer.com/news/google/google-claims-users-find-ads-in-ai-search-helpful/