South African influencers-for-hire target Ukraine’s president in influence campaign, researchers say

South African influencers-for-hire target Ukraine’s president in influence campaign, researchers say

South African influencers have been implicated in a coordinated online influence campaign targeting Ukrainian President Volodymyr Zelensky, aimed at discrediting him over his stance on a ceasefire. This effort is part of a broader disinformation strategy linked to Russian influence operations across Africa, utilizing influencers and social media platforms.
Affected: South African social media platforms, Ukrainian government system, Russia-linked influence networks, and international audiences.

Keypoints

  • The campaign involved over 40 social media accounts, including influencers on X (formerly Twitter), promoting anti-Zelensky narratives.
  • South African influencers played a significant role in amplifying criticism of Zelensky following his rejection of a Russian-proposed ceasefire.
  • The disinformation efforts targeted Zelensky’s leadership over his conflict stance, portraying him as corrupt with trending hashtags like #ZelenScam.
  • This campaign is linked to a broader Russian influence network actively spreading disinformation across Africa and other regions.
  • Russian disinformation efforts in Africa have increased fourfold since 2022, with nearly 40% backed by Russia.
  • South Africa is a key target for Russian influence, with narratives intended to polarize the community, undermine trust, and support pro-Russian political interests.
  • Previously, similar influence campaigns targeted other geopolitical issues, such as protests in Georgia and meetings involving South African leaders, demonstrating a pattern of coordinated disinformation.

Read More: https://therecord.media/south-african-influencers-anti-zelensky-campaign