The Federal Trade Commission reached a proposed settlement with data broker Kochava and its subsidiary Collective Data Solutions that bars them from selling, sharing, or disclosing sensitive location data without consumers’ explicit consent. The FTC’s complaint alleged Kochava illegally sold precise geolocation (within 10 meters), yearly incomes, mobile device IDs and app usage—including data showing visits to houses of worship and health care clinics—and the settlement imposes compliance programs, consumer consent mechanisms, and data-retention rules without a fine. #Kochava #FTC
Keypoints
- The settlement bars Kochava and Collective Data Solutions from selling or sharing sensitive location data without explicit consumer consent.
- The FTC alleged Kochava sold precise geolocation (within 10 meters), yearly incomes, device IDs and app-usage data, including visits to houses of worship and healthcare clinics.
- Kochava must establish a sensitive location data program, a supplier assessment program, and a data retention schedule.
- Consumers must be able to withdraw consent, see which businesses bought their precise location data, and Kochava must notify the FTC of improper third-party disclosures.
- The deal carries no fine and largely formalizes measures Kochava had agreed to in a prior class-action settlement, including opt-out and deletion mechanisms.
Read More: https://therecord.media/ftc-bans-kochava-location-data-sales